Longueuil, October 2, 2020 – The Canadian Public Relations Society (CPRS) has just awarded the Réseau de transport de Longueuil (RTL) and the TACT agency the Gold medal in the Best Special Events Projects category for the “Prochain arrêt” campaign developed in support of the 2018-2019 public consultations on the review of the RTL’s network.
Established in 1962, the SCRP’s National Awards of Excellence salute outstanding public relations campaigns, internal and external programs and tactics, and the dedication and contribution of public relations professionals.
In 2018 and 2019, the RTL, in collaboration with TACT, held public consultations in the five cities of the Agglomération, combined with online surveys and consultations with city advisory committees to determine citizens’ needs in terms of public transit. Close to 1,700 citizens weighed in during the consultations, allowing the RTL to gather large volumes of information needed to develop the new network. The RTL’s employees were also consulted during this crucial first phase.
“The 2018-2019 public consultations on the network review were a success in terms of participation, media coverage, and collecting important information needed by our teams to build a new network that will accommodate the arrival of the Réseau express métropolitain (REM),” said Jonathan Tabarah, Chairman of the RTL Board of Directors. “This national recognition is a nod to the extraordinary work done by our teams, not to mention an added seal of quality. We are very proud of this prestigious award, and I would like to congratulate our teams for their hard work and everyone at TACT for their support throughout the process.”
“TACT could not be more proud to have our work recognized at the national level. Citizens are the foundation of our public participation approaches, which are built on innovative, creative methods—both online and in person—designed to reach as many people as possible, of all ages and from all walks of life. The people at the RTL were wonderful to work with, and we’re very happy that the citizens of the Agglomération de Longueuil were able to benefit from our expertise,” added Eva Falk Pedersen, director at TACT.
About the RTL
The Réseau de transport de Longueuil (RTL) is the main transit provider for individuals within the five cities that comprise the Agglomération de Longueuil.
The third-largest public transit organization in Québec, the RTL operates a network of 793 kilometres. With some 1,100 employees, the RTL is a major employer that contributes to the economic vitality of the region.
Ever receptive to its users, the RTL plays a key role in the lives of the people and the communities it serves by providing solutions that are efficient, innovative, and adapted to the evolving needs of its clientele. Improving quality of life for the citizens of the Agglomération de Longueuil is a top priority for the RTL.